5 Books You Need To Read to Take Your Writing to the Next Level
Beginner or veteran, there’s always room for improvement. Writing is all about practice. Reading however is just as important. ‘The Hungry Caterpillar’ is one of the first books I remember reading and I have tried to continue ever since.
How To Enter the Mind of your Customer: A Two-Step Guide
The first step is to buy a mind-reader device, like the one from Men In Black, and walk down Oxford Street scanning everyone you see. If only it was that simple… In an attempt to simplify things, I’ve created a two-step guide to achieve the title of ‘Mind Reader’.
4 Steps to Improve Your Marketing During a Quarantine
One thing we all don’t know is what a post-coronavirus world looks like. It’s uncertain, we can all agree on that. So we’ve now got to consider business on a more short-term and reactive basis. To react and adapt our marketing could be the key for businesses to survive this pandemic. So, I thought I’d share some helpful ideas to do so.